{"id":22096,"date":"2020-09-10T11:08:41","date_gmt":"2020-09-10T09:08:41","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/improve-the-results-of-your-bells-and-avoid-sanctions-with-data-quality\/"},"modified":"2023-09-08T09:38:17","modified_gmt":"2023-09-08T07:38:17","slug":"improve-the-results-of-your-bells-and-avoid-sanctions-with-data-quality","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/improve-the-results-of-your-bells-and-avoid-sanctions-with-data-quality\/","title":{"rendered":"Improve campaign results and avoid penalties with Data Quality"},"content":{"rendered":"

[vc_row type=”grid”][vc_column dp_animation=””][vc_single_image image=”5102″ img_size=”full” alignment=”right” onclick=”custom_link” dp_animation=”” link=”https:\/\/mailcommsgroup.com\/en\/services\/data-quality\/”][\/vc_column][\/vc_row][vc_row type=”grid”][vc_column dp_animation=””][vc_column_text dp_animation=””]Adequate data quality will allow to accurately identify the needs of each customer<\/strong>, improving their experience and thus strengthening both the acquisition and retention phases, which ultimately leads to an increase in sales, as well as savings in operating costs.<\/p>\n

With Customer Comms’ Data Quality solution, data is improved and completed<\/strong>, both at the source, applying quality rules in its capture, and in the subsequent massive processes of normalization and enrichment to optimize its analysis. Finally, we will cross-reference your customers with the Robinson list<\/strong> so that you will not be sanctioned by the Spanish Data Protection Agency. On the other hand, we will help you to enrich your company’s data by assigning a georeferencing<\/strong> or adding variables provided by the INE, the Cadastre or other geolocation variables. Also public data accessible through the Internet.<\/h2>\n

Since the entry into force of the GDPR<\/strong>, organizations are obliged to ensure that personal data<\/strong>, whether of current or future customers or employees, is complete and accurate<\/strong>. They must also rectify inaccurate personal data and complete incomplete data without delay.<\/p>\n

Our Data Quality solution helps to meet this obligation and offers significant added value in this regard. And it does so from a twofold perspective. On the one hand, it improves communication<\/strong> between companies like yours with their customers or users by using correct personal data, while optimizing the results of your omnichannel campaigns<\/strong>: by phone, email, sms, web, postal or the combination of several of these channels.<\/p>\n

In addition, it limits your firm’s exposure to possible sanctions by keeping the databases it uses in top form, as well as offering you the possibility of integration with the Robinson List<\/strong> to keep possible exclusions up to date at all times.[\/vc_column_text][vc_empty_space][vc_column_text dp_animation=””]Thus, we can say that Data Quality<\/strong> is a set of methodologies, techniques, services and products to maintain the state of the information in the databases in the best possible condition and that their exploitation is optimal.<\/strong>We have a wide range of business and legal issues. Some of its benefits<\/strong> are:<\/p>\n