{"id":22051,"date":"2020-06-05T09:55:10","date_gmt":"2020-06-05T07:55:10","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/customer-communicacions-management-ccm-and-data-quality-our-key-solutions-for-improving-multichannel-digital-communications-in-the-insurance-sector\/"},"modified":"2025-11-25T17:08:51","modified_gmt":"2025-11-25T16:08:51","slug":"customer-communicacions-management-ccm-and-data-quality-our-key-solutions-for-improving-multichannel-digital-communications-in-the-insurance-sector","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/customer-communicacions-management-ccm-and-data-quality-our-key-solutions-for-improving-multichannel-digital-communications-in-the-insurance-sector\/","title":{"rendered":"Customer Communications Management (CCM) and Data Quality, our key solutions for improving multichannel digital communications in the insurance industry."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;grid&#8221;][vc_column dp_animation=&#8221;&#8221;][vc_single_image image=&#8221;5175&#8243; img_size=&#8221;full&#8221; dp_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221;][vc_column dp_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2>For example, <strong>digital interaction with customers<\/strong> through personalized communications has increased exponentially with the closure of insurance company offices. Although it will be opened gradually and with limited capacity as we move forward in the de-escalation process, interaction through <strong>different channels and devices is an<\/strong> imperative <strong>need<\/strong> for our customers.<\/h2>\n<p>In this sense, and driven by cost savings, companies are beginning to introduce in their communication strategy the <strong>reduction of printed <\/strong> media (what we call LessPaper Commitment). Although <strong>digitizing postal communications is not a true digital transformation <\/strong>without an omnichannel communication strategy based on a qualified database, it can be a first step.<\/p>\n<p>When companies in the insurance sector decide to implement this communication strategy, usually based on a corporate digital transformation project, they encounter <strong>two obstacles <\/strong>:  <\/p>\n<ul>\n<li>On the one hand, the <strong>poor quality of the database<\/strong>, which prevents, to a large extent, opening the range of communication channels with clients due to the deficiencies or inaccuracies of most of the records.<\/li>\n<li>On the other hand, <strong>computer systems<\/strong> that show great rigidity when implementing new digital communications developments.<\/li>\n<\/ul>\n<p>The solution to these two brakes comes through the improvement of data (Data Quality) with the implementation of digital communications with high content of personalization (CCM) that have the least possible impact on <em>legacy<\/em> systems. It can also be the starting point of a strategy to <a href=\"https:\/\/mailcommsgroup.com\/en\/blog\/cost-cutting-digitalization-legal-communications-legal\/\">reduce operational costs with the digitization of legal communications<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1614766725645{margin-top: 30px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221;][vc_column_text]<\/p>\n<h4><strong>DATA QUALITY<\/strong><\/h4>\n<p>Turning data into strategic information for your business not only <strong>improves<\/strong> communication <strong>efficiency<\/strong>, but also represents considerable <strong>cost savings<\/strong>.<\/p>\n<p>Our <strong>services of <\/strong><a href=\"https:\/\/mailcommsgroup.com\/en\/services\/data-quality\/\"><strong>Data Quality<\/strong><\/a> are able <strong>to standardize, verify the validity and legal compliance of the data<\/strong>, as well as <strong>enrich<\/strong> by cross-referencing with external sources, not only at the level of the existing database, but also by intervening in the capture process, applying rules, which ensure the quality of the data from its input.<\/p>\n<p>Each correct piece of data is a new opportunity to identify customer needs, <strong>open communication channels through multichannel strategies<\/strong> based on valuable information, and <strong>reinforce customer affinity<\/strong> <strong>by improving their experience<\/strong> based on their preferences and behavior throughout their customer journey. This, translated into figures and results, translates into <strong>sales growth, reduced operating costs and an improved corporate image<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1614766730559{margin-top: 30px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><strong>CUSTOMER COMMUNICATIONS MANAGEMENT (CCM)<\/strong><\/h4>\n<p>Once the database has been standardized, the implementation of Customer Communications Management (CCM) and the <a href=\"https:\/\/mailcommsgroup.com\/en\/technology-platforms\/quadient-suite\/\"><br \/>\n  <strong>Customer Communications Management (CCM)<\/strong><br \/>\n<\/a> will truly represent the <strong>evolution of the digitization of multichannel communications with customers <\/strong>, overcoming the barriers imposed by legacy corporate IT systems that make it difficult to address omnichannel communication with customers.<\/p>\n<p>Working with market-leading CCM tools such as <strong>Quadient&#8217;s Inspire, <\/strong><strong>Opentext&#8217;s ExStream <\/strong>and <strong>Docpath<\/strong>, allows us to take customer communications to a new level, where messages are tailored to each customer&#8217;s preferences in terms of channels, devices and touch points in their customer journey.<\/p>\n<p>These platforms allow to <strong>integrate in the same environment the design, management and delivery of personalized omnichannel communications<\/strong> such as statements, letters, invoices, contracts, policies, notifications and correspondence, creating an exceptional and personalized customer experience, especially when the <strong>documents <\/strong>become <strong>dynamic<\/strong> with the possibility of interaction with them by the customer. In this way we achieve a unique experience <strong>and improve the relationship of trust with<\/strong> customers.<\/p>\n<p>The installation of these on-premise CCM platforms requires a large investment effort and a long start-up time, sometimes years. However, <strong>the integration <\/strong>of these platforms as a service (SaaS) with the communication processes with customers in the IT systems of each company is relatively <strong>simple and fast <\/strong>in projects of a few months<strong>. <\/strong>In addition, their flexibility ensures total adaptation to any system, device and software used by the end customer.<\/p>\n<p>In short, our <strong>Customer Communications Management (CCM)<\/strong> solutions <strong>in service mode can help you accelerate digital transformation processes<\/strong> based on appropriate, highly personalized omnichannel communication with customers, while facilitating collaboration between the different departments involved in their generation.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1614766742887{margin-top: 30px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221;][vc_column_text dp_animation=&#8221;&#8221;][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_cta h2=&#8221;Do you want to know how we can accompany your company in a real digital transformation process?&#8221; h4=&#8221;Talk to us. We will tell you about the possibilities of Data Quality and Customer Communications Management and how they can be integrated, in a short time and with a contained investment, into your company&apos;s systems. Contact the head of our business development department.&#8221;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f22879-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"22879\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/22051#wpcf7-f22879-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"22879\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f22879-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"col1-2 pd-10\">\n\t<p>Name*<span class=\"wpcf7-form-control-wrap\" data-name=\"Nombre\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Nombre\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-2 pd-10\">\n\t<p>Last Name*<span class=\"wpcf7-form-control-wrap\" data-name=\"Apellidos\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Apellidos\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-2 pd-10\">\n\t<p>Company email*<span class=\"wpcf7-form-control-wrap\" data-name=\"Email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"Email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-2 pd-10\">\n\t<p>Phone*<span class=\"wpcf7-form-control-wrap\" data-name=\"Telefono\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"Telefono\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-1 pd-10\">\n\t<p><label class=\"checkbox-label\"><span>I agree to the processing of my personal data to receive commercial information in accordance with our <a class=\"post entry-content\" href=\"https:\/\/mailcommsgroup.com\/en\/privacy-policy\/\" target=\"_blank\"><strong>privacy policy.<\/strong><\/a><\/span><span class=\"wpcf7-form-control-wrap\" data-name=\"conditions\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"conditions[]\" value=\"1\" \/><span class=\"wpcf7-list-item-label\">1<\/span><\/span><\/span><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"col1-1 pd-10 submit-col\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"url\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text displaynone\" aria-invalid=\"false\" value=\"customercomms.com\" type=\"text\" name=\"url\" \/><\/span>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Insurance companies have been facing some common challenges for some time now. Among the main ones, two relate to the relationship with its customers. One of them focuses on the design of customized products and services based on a good analysis of the customer database. Another main goal is also customer acquisition and loyalty, which forces companies to focus on customer experience. Personalized digital communications are the key to overcoming the challenges described above once de-escalation from coronavirus confinement has begun.<\/p>\n","protected":false},"author":7,"featured_media":5175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[480,481],"class_list":["post-22051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-solutions-with-legal-value","category-omnichannel-communication-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CCM and Data Quality, digital communications in the insurance sector.<\/title>\n<meta name=\"description\" content=\"Improved customer relationships through customized products and services for customer acquisition and loyalty with CCM and Data Quality.\" 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