{"id":21622,"date":"2021-07-20T14:00:39","date_gmt":"2021-07-20T12:00:39","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/omnichannel-customer-communication-management-as-accelerator-of-digital-transformation-in-theinsurance-sector\/"},"modified":"2026-03-17T14:36:56","modified_gmt":"2026-03-17T13:36:56","slug":"omnichannel-customer-communication-management-as-accelerator-of-digital-transformation-in-theinsurance-sector","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/omnichannel-customer-communication-management-as-accelerator-of-digital-transformation-in-theinsurance-sector\/","title":{"rendered":"The management of omnichannel communication with customers as an accelerator of digital transformation in the insurance sector."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_single_image image=&#8221;7898&#8243; img_size=&#8221;full&#8221;][vc_column_text css=&#8221;.vc_custom_1626778190100{margin-bottom: 30px !important;}&#8221;]The customer is in control. It was already so before Covid-19, but the pandemic has entrenched this expression to an extent that no one would suspect. Durante estos meses ha surgido <strong>una nueva forma de hacer las cosas: en remoto, omnicanal, multidispositivo y a trav\u00e9s de una <em>customer experience <\/em>atractiva<\/strong>. The key concept here is: <strong>digital transformation<\/strong>.<\/p>\n<p>Our participation in the conference &#8220;<strong>Digital Transformation in the Insurance Sector<\/strong>&#8220;, organized by Urban Events, focused on the management of omnichannel communication with customers as an accelerator of the digital transformation of the sector. <a href=\"https:\/\/mailcommsgroup.com\/en\/blog\/talk-with-david-grinan-commercial-director-group-group-about-digital-transformation-of-communications-omnican\/\" target=\"_blank\" rel=\"noopener\">David Gri\u00f1\u00e1n<\/a>, Commercial Director of Customer Comms, was the conductor of our intervention, which you can review in the following video.[\/vc_column_text][vc_video link=&#8221;https:\/\/youtu.be\/sRhzC4jApmM&#8221; align=&#8221;center&#8221;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1626778446578{margin-bottom: 30px !important;}&#8221;]For about 20 minutes, our director unpacked how any company in the insurance industry can centralize and map in Salesforce the omnichannel communications with legal value launched through our CertySign application. Gri\u00f1\u00e1n explained how our platform offers traceability capabilities, test custody and certifications for at least five years, all in a secure environment.<\/p>\n<p>Our technology, developed in-house, facilitates the connection between different tools, generating a technological ecosystem that guarantees the traceability of omnichannel communications with legal value throughout the entire customer journey: recruitment, contracting, development, claims and loyalty.<\/p>\n<p>Thanks to the combination of our 27701 and 27001 certifications in terms of security and privacy of information, we offer the best guarantee for the treatment of personal data in accordance with current legislation, a particularly important aspect in communications in the insurance sector such as contracts, renewals, changes of conditions or personalized promotions.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_cta h2=&#8221;And if you want to know how to apply our tools to the specific processes of your company, leave us your details and a specialist will contact you as soon as possible.  &#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221; css_animation=&#8221;fadeInUp&#8221; custom_background=&#8221;#ffffff&#8221;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f22879-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"22879\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/21622#wpcf7-f22879-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"22879\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f22879-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"col1-2 pd-10\">\n\t<p>Name*<span class=\"wpcf7-form-control-wrap\" data-name=\"Nombre\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Nombre\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-2 pd-10\">\n\t<p>Last Name*<span class=\"wpcf7-form-control-wrap\" data-name=\"Apellidos\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Apellidos\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-2 pd-10\">\n\t<p>Company email*<span class=\"wpcf7-form-control-wrap\" data-name=\"Email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"Email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-2 pd-10\">\n\t<p>Phone*<span class=\"wpcf7-form-control-wrap\" data-name=\"Telefono\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"Telefono\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-1 pd-10\">\n\t<p><label class=\"checkbox-label\"><span>I agree to the processing of my personal data to receive commercial information in accordance with our <a class=\"post entry-content\" href=\"https:\/\/mailcommsgroup.com\/en\/privacy-policy\/\" target=\"_blank\"><strong>privacy policy.<\/strong><\/a><\/span><span class=\"wpcf7-form-control-wrap\" data-name=\"conditions\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"conditions[]\" value=\"1\" \/><span class=\"wpcf7-list-item-label\">1<\/span><\/span><\/span><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"col1-1 pd-10 submit-col\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"url\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text displaynone\" aria-invalid=\"false\" value=\"customercomms.com\" type=\"text\" name=\"url\" \/><\/span>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Did you join Urban Events&#8217; &#8220;Digital Transformation in the Insurance Sector&#8221; event but want to remember what we told? Or maybe you were not able to attend but you are interested in knowing how we can accompany your company on this path, based on an effective, attractive and legally reliable multichannel communication. In either case, read on. This is the chronicle (and video) of our presentation.<\/p>\n","protected":false},"author":1,"featured_media":7970,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[480,697],"class_list":["post-21622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-solutions-with-legal-value","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video and chronicle of the event Digital Transformation in the Insurance Sector.<\/title>\n<meta name=\"description\" content=\"Managing omnichannel transformation with customers as an accelerator of digital transformation in the insurance industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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