{"id":21449,"date":"2022-03-10T14:04:17","date_gmt":"2022-03-10T13:04:17","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/why-your-company-should-use-our-ccm-platform-on-the-cloud-saas\/"},"modified":"2025-11-27T13:50:33","modified_gmt":"2025-11-27T12:50:33","slug":"why-your-company-should-use-our-ccm-platform-on-the-cloud-saas","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/why-your-company-should-use-our-ccm-platform-on-the-cloud-saas\/","title":{"rendered":"Why should your company use our CCM platform in the cloud (SaaS)?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_single_image image=&#8221;16825&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1646912863207{padding-top: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1646902468642{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #f2f2f2 !important;}&#8221;]<span style=\"font-size: 20px;\"><strong>Table of Contents  <\/strong><\/span><\/p>\n<ol>\n<li><a href=\"#1\">What do we mean by SaaS (Software as a Service)?<\/a><\/li>\n<li><a href=\"#2\">What are we talking about when we refer to an MCC?<\/a><\/li>\n<li><a href=\"#3\">Quadient, our partner in CCM technology<\/a><\/li>\n<li><a href=\"#4\">Quadient Inspire Evolve<\/a><\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1646902395698{padding-top: 30px !important;}&#8221; el_id=&#8221;1&#8243;]<\/p>\n<h3><strong>1.  <\/strong><b>What do we mean by SaaS<i>(Software as a Service)<\/i>?  <\/b><\/h3>\n<p>[\/vc_column_text][vc_column_text]In recent years we have seen more and more technology companies marketing their <strong>solutions as SaaS <\/strong>. We could mention several examples and Google is the first that comes to mind. In the field of business management, Salesforce is also a good success story. Just as the way <strong>we consume has changed<\/strong>, with the rise of <em>e-commerce<\/em> and increasing digitalization, so has the way in which companies procure their <em>software<\/em>.<\/p>\n<p>When we talk about <em>software<\/em> as a service, we refer to a model in which the customer accesses a specific solution through a subscription, in a totally centralized way. In this way, <strong>the data and applications are located on the <em>software<\/em> provider&#8217;s servers<\/strong> <strong>and not on the customer&#8217;s device<\/strong>, and the latter would access them via the Internet. As the applications do not reside on the servers of the company that contracts the services, the company would not have to take care of the <em>software<\/em> maintenance and support tasks.<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9451 alignright\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/saas-1-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/saas-1-300x300.png 300w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/saas-1-150x150.png 150w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/saas-1-768x768.png 768w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/saas-1.png 1000w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p>SaaS has positioned itself in business organizations as <strong>the <em>software<\/em> consumption model par excellence<\/strong>, experiencing significant growth in the last ten years. The reason for this surge in the purchase of <em>software<\/em> as a service is very simple: companies save on all the costs involved in contracting, installing and maintaining applications.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1646902421561{padding-top: 30px !important;}&#8221; el_id=&#8221;2&#8243;]<\/p>\n<h3><strong>2. <\/strong><b>What are we talking about when we refer to an MCC?<\/b><\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"Standard\"><a href=\"https:\/\/www.gartner.com\/en\/information-technology\/glossary\/customer-communications-management-ccm#:~:text=Customer%20communications%20management%20(CCM)%20is,and%20bill%20and%20payment%20notifications\">Gartner, a<\/a> benchmark in IT consulting, <span style=\"color: windowtext; text-decoration: none;\">answers this question for us<\/span>. &#8220;CCM is the strategy designed to improve the process of <b>creating, sending, storing and retrieving <\/b>outbound <b>communications <\/b>, including marketing, notifications, invoices, payment requests or product presentations, among others. These interactions can be performed through a <b>wide range of channels and devices<\/b>. CCM solutions provide companies with <b>applications that<\/b> comprehensively <b>optimize<\/b> <b>communications<\/b> with distributors, partners, customers and regulators. And they do so while meeting the planned objectives.&#8221;<\/p>\n<p class=\"Standard\">Our <a href=\"https:\/\/mailcommsgroup.com\/en\/services\/customer-communications-management\/\">Customer<i>Communications Management<\/i>(CCM)<\/a> solution allows you to manage personalized multichannel communications with employees and suppliers, in an agile and efficient way, from a single platform.<\/p>\n<p class=\"Standard\">Among its most relevant advantages we can highlight the <b>automation<\/b> of the process and the <b>personalization of<\/b> both the message and the channels preferred by customers, functionalities that favor the fluidity and coherence of the communication process. In addition, it is worth noting its easy integration with other <a href=\"https:\/\/mailcommsgroup.com\/en\/blog\/customer-communicacions-management-ccm-and-data-quality-our-key-solutions-for-improving-multichannel-digital-communications-in-the-insurance-sector\/\"><br \/>\n  <b>integration with other solutions such as Data Quality<\/b><br \/>\n<\/a> for the management of deliveries, rejections and returns, actions that allow the company&#8217;s database to be purified and enriched. The quality of the data directly affects the results as it allows the reduction of operating costs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9450 alignleft\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/ccm-1-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/ccm-1-300x300.png 300w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/ccm-1-150x150.png 150w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/ccm-1-768x768.png 768w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/ccm-1.png 1000w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p class=\"Standard\">The implementation of the CCM will represent an <b>evolution in the digitization<\/b> of multichannel communications. Its use as SaaS, and based on a communications strategy with a unified approach, contributes significantly to <b>improving the <i>customer experience<\/i><\/b> offered by each company. This, in itself, is an interesting competitive advantage. Considering a reality where every customer contact matters, <a href=\"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-between-cxm-and-ccm\/\">the convergence between <i>Customer Experience Management<\/i> (CXM) and CCM<\/a> is key to a consistent customer experience regardless of channel or device.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1646902439329{padding-top: 30px !important;}&#8221; el_id=&#8221;3&#8243;]<\/p>\n<h3><strong>3. <\/strong><b>Quadient, our partner in CCM technology<\/b><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1764247764732{padding-bottom: 45px !important;}&#8221;]Our <strong>trusted technology<em>partner<\/em> <\/strong><a href=\"https:\/\/www.quadient.com\/es\/inicio\"><strong>Quadient<\/strong><\/a>is recognized by Gartner and Forrester as one of the <strong>most reputable<\/strong> customer communications management solution providers <strong>in the market<\/strong>.<\/p>\n<p>From the MailComms group we offer the <a href=\"https:\/\/mailcommsgroup.com\/en\/technology-platforms\/quadient-suite\/\"><strong>Quadient suite<\/strong><\/a> to our customers as a perfect combination of <strong>our expertise in omnichannel communications<\/strong> and <strong>Quadient&#8217;<\/strong> s <strong>specialization<\/strong> in customer experience management solutions.<\/p>\n<p>Working with Quadient&#8217;s platform enables our clients to have the ability to <strong>securely design, manage and deliver<\/strong> personalized communications through fully configurable and intuitive <strong>online environments<\/strong>. Everything is done from an <strong>easy-to-use platform<\/strong> that streamlines workflows and reduces dependency on the IT department.[\/vc_column_text][vc_single_image image=&#8221;16831&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_column_text css=&#8221;.vc_custom_1646912162590{padding-top: 15px !important;}&#8221; dp_animation=&#8221;&#8221; el_id=&#8221;4&#8243;]<\/p>\n<h3><strong>4. <\/strong><b>Quadient Inspire Evolve<\/b><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1678124337034{padding-bottom: 25px !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<p class=\"Standard\">Quadient&#8217;s customer experience management solutions include <a href=\"https:\/\/www.quadient.com\/en-int\/customer-communications\/inspire-evolve\">Inspire Evolve<\/a> as a high-performance SaaS platform for <strong>multichannel communications delivery <\/strong>.  <\/p>\n<p class=\"Standard\">This tool offers four main services:<b>content design,<\/b><b>reception,<\/b><b>generation and<\/b><b>storage <\/b><b>.<\/b> And it does so with total guarantee of security, regulatory compliance, with features that empower marketing and communication teams.<\/p>\n<p class=\"Standard\">And, like any SaaS solution, <b>mobility, integration and scalability<\/b> are other advantages of Quadient Inspire Evolve. These play a relevant role in the design of an <i>ad hoc<\/i> solution for any company, which can grow as the company grows or adapt to any specific need, in an agile way and without requiring large investments.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column][vc_cta h2=&#8221;Would you like to learn more about the possibilities that our CCM solutions offer your company?&#8221; h4=&#8221;Leave us your details and an expert in the field will contact you to get to know your needs first hand.&#8221; shape=&#8221;square&#8221;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f22879-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"22879\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/21449#wpcf7-f22879-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"22879\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f22879-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"col1-2 pd-10\">\n\t<p>Name*<span class=\"wpcf7-form-control-wrap\" data-name=\"Nombre\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Nombre\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-2 pd-10\">\n\t<p>Last Name*<span class=\"wpcf7-form-control-wrap\" data-name=\"Apellidos\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Apellidos\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-2 pd-10\">\n\t<p>Company email*<span class=\"wpcf7-form-control-wrap\" data-name=\"Email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"Email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-2 pd-10\">\n\t<p>Phone*<span class=\"wpcf7-form-control-wrap\" data-name=\"Telefono\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"Telefono\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-1 pd-10\">\n\t<p><label class=\"checkbox-label\"><span>I agree to the processing of my personal data to receive commercial information in accordance with our <a class=\"post entry-content\" href=\"https:\/\/mailcommsgroup.com\/en\/privacy-policy\/\" target=\"_blank\"><strong>privacy policy.<\/strong><\/a><\/span><span class=\"wpcf7-form-control-wrap\" data-name=\"conditions\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"conditions[]\" value=\"1\" \/><span class=\"wpcf7-list-item-label\">1<\/span><\/span><\/span><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"col1-1 pd-10 submit-col\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"url\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text displaynone\" aria-invalid=\"false\" value=\"customercomms.com\" type=\"text\" name=\"url\" \/><\/span>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_cta][\/vc_column][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;16825&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1646912863207{padding-top: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1646902468642{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #f2f2f2 !important;}&#8221;]Table of Contents What do we mean by SaaS (Software as a Service)? What are we talking about when we refer to an MCC? Quadient, our partner in CCM technology Quadient Inspire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[480,481],"class_list":["post-21449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-solutions-with-legal-value","category-omnichannel-communication-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using our CCM platform in the cloud (SaaS)<\/title>\n<meta name=\"description\" content=\"We tell you why your company should use our CCM platform in the cloud (SaaS), with the rise of e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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