{"id":21392,"date":"2022-03-17T14:52:42","date_gmt":"2022-03-17T13:52:42","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/success-case-digital-transformation-of-digital-communications-omnichannel-in-the-insurance-sector\/"},"modified":"2023-09-07T17:12:09","modified_gmt":"2023-09-07T15:12:09","slug":"success-case-digital-transformation-of-digital-communications-omnichannel-in-the-insurance-sector","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/success-case-digital-transformation-of-digital-communications-omnichannel-in-the-insurance-sector\/","title":{"rendered":"Success story. Digital transformation of omnichannel communications in the insurance sector."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1646219495786{padding-top: 10px !important;padding-bottom: 10px !important;background-color: #8ef4d2 !important;}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><strong>SUCCESS CASE<\/strong><\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1646219641873{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221;]<strong>Company<\/strong><\/p>\n<p>Insurance company of the s. XXI with <strong>almost 2 million customers<\/strong> in Spain and <strong>around 2.5 million policies<\/strong>. The company, with more than 1,000 employees in Spain, has been committed in recent years to <strong>digital transformation applied to both customers and its workforce<\/strong>.<\/p>\n<p>Although it offers a wide range of products, it stands out for its management of home, life and auto policies.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;9160&#8243; img_size=&#8221;large&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;9161&#8243; img_size=&#8221;large&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1646219736353{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221;]<strong>Need<\/strong><\/p>\n<p><strong>Implementing the strategy towards digital change<\/strong> in a context of triple necessity: the demands of the COVID-19 pandemic (and remote management), the technological development of the sector and the response to customers&#8217; digital preferences.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1646219788504{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221;]<strong>Solution<\/strong><\/p>\n<p><strong>Conversion and automation of<\/strong> <strong>paper<\/strong> <strong>communications<\/strong> to channels such as SMS and email. <strong>Design of<\/strong> recovery <strong> <em>journeys<\/em><\/strong> for the treatment of failed contacts through new channels. Implementation of real-time traceability systems and certification of SMS and e-mails, as well as their content, with time stamps and total legal reliability. <strong>Redirection of<\/strong> customer <strong>relationships<\/strong> and channels towards a comprehensive, omnichannel, multi-device and highly interactive <em>user experience <\/em>.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;9162&#8243; img_size=&#8221;230&#215;230&#8243; css=&#8221;.vc_custom_1646304515313{padding-top: 15px !important;}&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;9163&#8243; img_size=&#8221;medium&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1680258682650{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221;]<strong>Applications and tools<\/strong><\/p>\n<p><em>Customer<\/em> Comms <strong>CCM<\/strong><em>(Customer Communications Management<\/em>) <strong>applications<\/strong>. <strong>Communicalia, Certysign and Data Quality<\/strong>. Our self-developed technology, conceived from a <strong>Security by Design<\/strong> perspective, allows for rapid project implementation.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1646305483800{padding-top: 20px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1648717675160{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #8ef4d2 !important;}&#8221;]<strong>Results<\/strong><\/p>\n<p>Some of the <strong>tangible results<\/strong> of this collaboration have been:<\/p>\n<ul>\n<li><strong>Integration of the paper channel into the different digital channels<\/strong> and taking advantage of the possibilities derived from this transformation.<\/li>\n<li><strong>More than 50% reduction<\/strong> in graphic production costs.<\/li>\n<li><strong>Improved <em>time to market<\/em><\/strong> in the reception of transactional communications.<\/li>\n<li><strong>Savings of 2\/3 in the budget<\/strong> for transactional communications.<\/li>\n<li>Substantially <strong>improved understanding of customer interaction with communications<\/strong>, through analytics.<\/li>\n<li><strong>Intelligent recovery of failed communications<\/strong> through digital channels.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1645705128544{padding-top: 50px !important;}&#8221;][vc_cta h2=&#8221;Do you want to apply this success story in your company?&#8221; h4=&#8221;Contact us if you think that any of the platforms and solutions involved in this digital transformation process could be useful for similar strategies in your company.&#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f22879-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"22879\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/21392#wpcf7-f22879-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"22879\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f22879-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"col1-2 pd-10\">\n\t<p>Name*<span class=\"wpcf7-form-control-wrap\" data-name=\"Nombre\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Nombre\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-2 pd-10\">\n\t<p>Last Name*<span class=\"wpcf7-form-control-wrap\" data-name=\"Apellidos\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Apellidos\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-2 pd-10\">\n\t<p>Company email*<span class=\"wpcf7-form-control-wrap\" data-name=\"Email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"Email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-2 pd-10\">\n\t<p>Phone*<span class=\"wpcf7-form-control-wrap\" data-name=\"Telefono\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"Telefono\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-1 pd-10\">\n\t<p><label class=\"checkbox-label\"><span>I agree to the processing of my personal data to receive commercial information in accordance with our <a class=\"post entry-content\" href=\"https:\/\/mailcommsgroup.com\/en\/privacy-policy\/\" target=\"_blank\"><strong>privacy policy.<\/strong><\/a><\/span><span class=\"wpcf7-form-control-wrap\" data-name=\"conditions\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"conditions[]\" value=\"1\" \/><span class=\"wpcf7-list-item-label\">1<\/span><\/span><\/span><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"col1-1 pd-10 submit-col\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"url\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text displaynone\" aria-invalid=\"false\" value=\"customercomms.com\" type=\"text\" name=\"url\" \/><\/span>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1646219495786{padding-top: 10px !important;padding-bottom: 10px !important;background-color: #8ef4d2 !important;}&#8221;] SUCCESS CASE [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1646219641873{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221;]Company Insurance company of the s. XXI with almost 2 million customers in Spain and around 2.5 million policies. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[480,481,698],"class_list":["post-21392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-solutions-with-legal-value","category-omnichannel-communication-solutions","category-success-stories-insurance-sector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital transformation of omnichannel communications<\/title>\n<meta name=\"description\" content=\"Insurance industry case study on the digital transformation of omnichannel transactional communications\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailcommsgroup.com\/en\/blog\/success-case-digital-transformation-of-digital-communications-omnichannel-in-the-insurance-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital transformation of omnichannel communications\" \/>\n<meta property=\"og:description\" content=\"Insurance industry case study on the digital transformation of omnichannel transactional communications\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailcommsgroup.com\/en\/blog\/success-case-digital-transformation-of-digital-communications-omnichannel-in-the-insurance-sector\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailcomms Group\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-17T13:52:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-07T15:12:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/Mailteck-CustomerComms_892x623.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"892\" \/>\n\t<meta property=\"og:image:height\" content=\"623\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mailcomms Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:site\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mailcomms Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/success-case-digital-transformation-of-digital-communications-omnichannel-in-the-insurance-sector\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/success-case-digital-transformation-of-digital-communications-omnichannel-in-the-insurance-sector\/\"},\"author\":{\"name\":\"Mailcomms Group\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/c3a3ecfc795ade78319e6b1af9d65684\"},\"headline\":\"Success story. 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