{"id":21242,"date":"2023-04-20T10:24:07","date_gmt":"2023-04-20T08:24:07","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/success-case-santalucia\/"},"modified":"2023-09-07T17:10:13","modified_gmt":"2023-09-07T15:10:13","slug":"success-case-santalucia","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/success-case-santalucia\/","title":{"rendered":"SUCCESS STORY. Santaluc\u00eda."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1646219495786{padding-top: 10px !important;padding-bottom: 10px !important;background-color: #8ef4d2 !important;}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><strong>SUCCESS CASE<\/strong><\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1683104543835{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221;]<strong>Company<\/strong><\/p>\n<p>Santaluc\u00eda Seguros is a leading company in comprehensive protection for families, with more than 100 years of experience and high customer ratings.<\/p>\n<p>With more than 7 million customers, 10,000 employees and 750 points of sale throughout Spain, this insurance group is among the 10 most important in the national market.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14224\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/04\/2560px-Santalucia_Seguros_logo.svg_-300x67.png\" alt=\"\" width=\"197\" height=\"44\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/04\/2560px-Santalucia_Seguros_logo.svg_-300x67.png 300w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/04\/2560px-Santalucia_Seguros_logo.svg_-1024x230.png 1024w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/04\/2560px-Santalucia_Seguros_logo.svg_-768x172.png 768w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/04\/2560px-Santalucia_Seguros_logo.svg_-1536x344.png 1536w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/04\/2560px-Santalucia_Seguros_logo.svg_-2048x459.png 2048w\" sizes=\"auto, (max-width: 197px) 100vw, 197px\" \/>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;9160&#8243; img_size=&#8221;large&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;9161&#8243; img_size=&#8221;large&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1681808455281{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221;]<strong>Need<\/strong><\/p>\n<p>Increase the conversion rate of policyholder signature and thus reduce the risk of non-compliance with regulations.<\/p>\n<p>The main challenge is to obtain the signature of policies in the portfolio that have not been signed and where the channel chosen by the client is the postal service.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1681808482545{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221;]<strong>Solution<\/strong><\/p>\n<p>As a step for the preparation and optimization of the process: treatment of the contact database of the policy portfolio of those policyholders whose signature was not collected at the time through physical channels.<\/p>\n<p>Design of the multichannel electronic signature process, simple, agile and personalized, which generates confidence in customers who are uncomfortable with digital channels.<\/p>\n<p>Scheduling of a series of multi-channel communications that integrate and alternate emails and SMS to explain and request signature of the policy.<\/p>\n<p>Composition of the communication from which the signature process starts, respecting, both in the mailings and in each step of the process, the brand image and the e-mail address of Santaluc\u00eda<em>(sender<\/em>), key for the generation of trust.<\/p>\n<p>Finally, the behavior of multichannel communications is traced and all the evidence associated with the signing process is collected in a certificate, giving the process legal validity.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;9162&#8243; img_size=&#8221;230&#215;230&#8243; css=&#8221;.vc_custom_1646304515313{padding-top: 15px !important;}&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;9163&#8243; img_size=&#8221;medium&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1681808500945{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221;]<strong>Applications and tools<\/strong><\/p>\n<p>The project is built around our CertySign platform, conceived under the <em>compliance by design<\/em> philosophy, which makes it possible to generate, send, trace, certify and safeguard communications and transactions.<\/p>\n<p>CertySign also has an additional guarantee, as we are a qualified trusted service provider in certified electronic delivery, recognized by the Ministry of Economic Affairs and Digital Transformation.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1646305483800{padding-top: 20px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1681808523952{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #8ef4d2 !important;}&#8221;]<strong>Results<\/strong><\/p>\n<p>Adoption of the digital channel by the client, which facilitates the operational digitalization of Santalucia&#8217;s processes.<\/p>\n<ul>\n<li>Recovery rates of unsigned policies in excess of 40%. In other words, almost one out of every two policies that the customer did not sign physically obtains the rubric through this multichannel digital recovery process.<\/li>\n<li>This recovery process contributes to increase the overall percentage of digitally obtained signatures up to 80%.<\/li>\n<li>Cost savings of 30% in operating expenses.<\/li>\n<li>Generation of trust with the insured in the digital channel.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1645705128544{padding-top: 50px !important;}&#8221;][vc_cta h2=&#8221;Do you want more information about this success story?&#8221; h4=&#8221;If you found it interesting, we send you the video where our client tells it in first person.&#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f22879-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"22879\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/21242#wpcf7-f22879-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"22879\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f22879-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"col1-2 pd-10\">\n\t<p>Name*<span class=\"wpcf7-form-control-wrap\" data-name=\"Nombre\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Nombre\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-2 pd-10\">\n\t<p>Last Name*<span class=\"wpcf7-form-control-wrap\" data-name=\"Apellidos\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Apellidos\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-2 pd-10\">\n\t<p>Company email*<span class=\"wpcf7-form-control-wrap\" data-name=\"Email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"Email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-2 pd-10\">\n\t<p>Phone*<span class=\"wpcf7-form-control-wrap\" data-name=\"Telefono\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"Telefono\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-1 pd-10\">\n\t<p><label class=\"checkbox-label\"><span>I agree to the processing of my personal data to receive commercial information in accordance with our <a class=\"post entry-content\" href=\"https:\/\/mailcommsgroup.com\/en\/privacy-policy\/\" target=\"_blank\"><strong>privacy policy.<\/strong><\/a><\/span><span class=\"wpcf7-form-control-wrap\" data-name=\"conditions\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"conditions[]\" value=\"1\" \/><span class=\"wpcf7-list-item-label\">1<\/span><\/span><\/span><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"col1-1 pd-10 submit-col\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"url\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text displaynone\" aria-invalid=\"false\" value=\"customercomms.com\" type=\"text\" name=\"url\" \/><\/span>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Recovery ratio of unsigned policies above 40%.<\/p>\n","protected":false},"author":1,"featured_media":17747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[480,532,698],"class_list":["post-21242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-solutions-with-legal-value","category-e-procurement","category-success-stories-insurance-sector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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